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Accessorize Your Ride

High-end luxury and performance cars tend to come fully loaded with premium infotainment, safety technology, and upgraded seating. But there’s always more to be had. The world’s most exclusive auto makers do their best to cater to buyers who want exotic accessories. Here are five of the more outrageous offerings, with price no object.

Rolls-Royce’s Mobile Cellar

For a price that starts at $61,085 before bespoke touches, the purchaser of a new Rolls-Royce can upgrade with the Cellarette, a combination cigar humidor, ashtray, S.T. Dupont lighter, glassware storage closet, and whiskey chest. No manual labor is required to access the contents: It’s motorized. “At the push of a button, the humidor tray rotates, opening to present cigars,” the company says. “Glasses with Rolls-Royce branding are offered in a similar outward rotation.” There’s a tabletop, side hammocks with ashtray spurs, a bottle holder, and porcelain snack bowls for the nonsmokers. Available personalization includes engraved plates, special wood finishes, and leather colors. “The Rolls-Royce Bespoke Cellarette is the perfect example of our designers matching their skills with the lifestyles of our increasingly younger owner,” says Martin Fritsches, president of Rolls-Royce Motor Cars Americas.

Starting at $61,085, the buyer of a Rolls-Royce can upgrade with the Cellarette, a combination cigar humidor, ashtray, lighter, glassware storage closet, and whiskey chest
Photo Credit: Rolls-Royce

Lamborghini Tracks Your Play

Owners of these exclusive Italian cars often take them to the track, aiming for a personal best lap time. Track and Play for the Huracán EVO and STO is a telemetry tracker and video recorder that works with a phone app. The user chooses the track (56 from all around the world are preloaded), and then has lap times, acceleration, speed, G-force, RPM, and steering angle tracked as the driver proceeds. A special “ghost” feature allows comparison with the results from pro drivers on the same course. All the action (the view forward from the driver’s perspective) gets recorded in HD video, and a data-synching function allows the results to be shared on social media platforms. The price is $5,300. Of course, this is just the beginning—Lamborghini will build a car to suit via its Ad Personam Studio. The approach seems to be working: In 2021, the company had its best year ever, with 8,405 cars delivered worldwide.


Lamborghini Ferrari

The Lamborghini Huracán STO, has a telemetry tracker and video recorder. The Ferrari Aspire watch is sold separately.
Photo Credits: Lamborghini; Ferrari


Bugatti, Your Way

Last year, Bugatti launched its exclusive Sur Mesure (“tailored”) service, designed to meet what it said was a growing demand for “ultracustomized” materials, designs, and finishes. It’s a bespoke approach that starts with a one-on-one consultation with Bugatti experts.

For would-be owners, there’s no need to be restricted to catalog colors or leather choices. The process has resulted in several “one-of-one” cars, such as the hand-painted Chiron Zebra in Titanic Blue and Gunpowder Gray, created for a customer in Qatar in 2019. The Divo Ladybug, from 2021, has a unique paint job. It took Lamborghini 18 months to create its “geometric-dynamic algorithmic fading pattern” for an affluent American customer. The Divo costs $5.7 million before options like this get added on.

A Bentley-Branded Bag

For $2,391, Bentley sells a business overnight bag that combines Italian leather craftsmanship with a contemporary and practical British design inspired by the iconic shape of the Bentley dashboard. The zipper pulls are palladium-plated, there’s a grille-inspired patterned nylon interior lining, and the Bentley emblem on the front panel. The twin top handles are hand cross-stitched, and the shoulder strap is detachable. Inside, there’s room for documents, a change of clothing, and, of course, a laptop.


For $2,391, Bentley sells a business overnight bag that combines Italian leather craftsmanship with practical British design, and is inspired by the shape of the Bentley dashboard.

Photo Credit: Bentley



Time For Ferrari

Watches and cars go together. And for $2,800, Ferrari offers the limited-edition Swiss-made Aspire automatic chronograph watch. Only 199 will be made. Features include a forged carbon-fiber dial and a transparent back showing off the 25-jewel self-winding movement (with a contrasting Scuderia Ferrari-branded rotor). The detailing is, of course, in Rosso Corsa red. The owner of this numbered watch gets an engraved plaque attesting to its exclusivity.

Another option is trying to find a Hublot Ferrari Unico Carbon, a very limited edition unveiled during the Geneva Motor Show in 2018—only 500 were made. The case is in carbon fiber, and the hands—in Ferrari red, are faceted, polished black nickel. The crown echoes the look of auto pedals, and the rotor is wheel-inspired. The clasp is titanium and the strap Black Alcantara. The original price was £23,000.

In the aftermarket, the offerings can get quite extravagant. S.P. Green & Co. offered a £14,500 Ferrari ignition key encrusted with 1,160 diamonds.

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